Howlin'

Howlin’ is an Antwerp based brand founded in 2009 by brothers Jan and Patrick Olyslager, who had previously gained recognition through the cult knitwear label Morrison. With Howlin’, they set out to reinvent classic knitwear by combining skilled craftsmanship with a more playful and modern aesthetic. The name Howlin’, slang for “howling,” reflects the brand’s creative spirit and its ambition to stand out in a category often defined by tradition.

Production primarily takes place in Scotland and Ireland, where Howlin’ collaborates with family run factories that have decades of experience. Every garment is knitted in small batches using premium materials such as Shetland wool, merino wool and mohair. While rooted in traditional techniques, the brand brings a contemporary twist through vibrant palettes, unexpected patterns and distinctive details.

A key element of Howlin’s identity is its focus on timelessness. Instead of following seasonal trends, they create garments designed to be worn for years. Each collection strikes a balance between tradition and playfulness; from classic knit sweaters to warming accessories, every piece carries its own unique character.

The brand’s aesthetic is relaxed yet expressive. Howlin’ manages to merge humor, color and texture with exceptional quality, making the label a favorite among design enthusiasts and customers seeking long lasting wardrobe staples. Their pieces are as much an expression of personality as they are a product of meticulous craftsmanship.

Howlin’ represents more than knitwear; it is a celebration of creativity, quality and enduring design. By merging European craftsmanship with a distinctive contemporary identity, the brand has firmly established itself as a leading name in modern knitwear and apparel.