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L'homme Rouge

L'homme Rouge

The name L'HOMME ROUGE may originate from the french language, but don't be fooled by this. The Gothenburg-based brand was founded in 2010 by Axel Trädgårdh and the two brothers, John-Ruben and Carl-Johan Holtback. The name in short means "the red man" but is meant as a metaphore for passion and consideration. With passion for quality and silhouette L'HOMME ROUGE has succeeded to fill a hole for Swedish fashion. The brand's designer Jonatan Härngren is working from a monochrome colour scale to later add colours with true instinct. Imagine yourselves the modern Scandinavian minimalism, but with exciting influences from home and afar, this is what you get with L'HOMME ROUGE. 

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