OAS

OAS was founded in Stockholm in 2010 by Oliver Adam Sebastian Lundqvist and has grown from a small niche label into an internationally recognized name within resort and leisurewear. The brand emerged from a desire to extend the feeling of summer and introduce a more relaxed, playful expression into the Nordic wardrobe. Today, OAS is celebrated for its distinctive prints, tactile material choices, and a recognizable aesthetic that merges sun-soaked Mediterranean influences with Scandinavian simplicity.

The collections span everything from robes and swimwear to shirts and accessories. The brand places strong emphasis on quality, working with carefully selected materials such as organic cotton, linen blends, and its signature terry fabric, which has become one of the most iconic elements of OAS’ identity.

OAS has established a unique position through its combination of laid-back luxury, artistic pattern design, and functional silhouettes. Each collection reflects a lifestyle centered around comfort, creativity, and a vacation-inspired aesthetic. At the same time, the brand continues to develop its sustainability efforts through improved material choices and long-term, responsible production.

OAS represents a contemporary approach to resortwear, offering pieces that blur the boundaries between everyday dressing and holiday style. With its playful design language, refined quality, and timeless expression, OAS has become one of Sweden’s most inspiring brands within its category.