The Swedish brand Eytys was founded in 2013 by Jonathan Hirschfeld and Max Schiller, whose original purpose was to create their own unique shoes that differed from everything on the market. Their ambition to create shoes for themselves led to their first release, a unisex statement shoe with a bold rubber sole, "The Mother", which became widely popular. The Eytys brand continues to release unique unisex design collections with a focus on a shared creativity from all over the world.