Nike and Virgil Abloh breathe new life into 10 iconic sneakers. Virgil Abloh. Nike Icons explores the groundbreaking collaboration between Nike and designer Virgil Abloh in the project The Ten, where ten of Nike’s most legendary sneakers are reimagined in innovative ways. Blending design, art, and cultural history, the book takes readers through Abloh’s creative process—from initial concepts to finished shoes—using sketches, prototypes, text messages, and archival material from Nike. It reveals how Abloh deconstructs and reinterprets each model with text fragments, collage techniques, and sculptural elements, transforming each sneaker into a work of art, a design object, and a powerful cultural statement.