Sporty & Rich

Sporty & Rich is a brand founded by Emily Oberg that has quickly established itself as an influential player in the fashion world. Originally starting as a mood board, the brand has since grown into a full lifestyle identity. With its mix of vintage sportswear and luxurious design, Sporty & Rich has become synonymous with a simple yet carefully considered aesthetic. The brand blends function and style in a way that appeals to both fashion enthusiasts and those who value quality.

Sporty & Rich has always had a strong focus on creating products that stand the test of time and resist trends. The brand emphasizes sustainability by carefully selecting materials and striving to produce clothing that only gets better over time. Often inspired by classic sports and leisurewear, they combine functional pieces with luxurious details to create a sophisticated yet relaxed look.

With its headquarters in Los Angeles and an international presence, the brand is also deeply engaged in art and culture, through collaborations and events that reinforce their creative identity. By combining Scandinavian simplicity with an urban aesthetic, Sporty & Rich has established itself as a brand for those seeking both style and functionality.