True Religion

True Religion was founded in Los Angeles in 2002 by Jeffrey Lubell and Kym Gold. Their ambition was to create jeans with a strong identity, emphasising stitching, fit and expression as key elements. By challenging the prevailing minimalist denim trends of the early 2000s, they established a bold and distinctive new aesthetic.

The brand quickly gained recognition with its Super T-stitching jeans, defined by their thick, contrasting seams that created a unique silhouette. The combination of statement stitching, considered washes and attention to fit made True Religion synonymous with a confident and expressive denim style. Each pair is designed to develop character over time, bearing the marks of wear and becoming more personal with use.

Throughout the 2000s, True Religion grew into a cultural phenomenon, especially within the music and streetwear scenes. Artists and creatives were drawn to the brand’s striking design language, turning the jeans into a style statement beyond traditional denim culture. The distinctive blend of American denim craftsmanship and urban attitude continues to define the brand’s identity. The collections reflect the brand’s Californian roots: relaxed, self-assured and expressive.